Helpful, Essential

Visit Walnut Creek is a Tourism Business Improvement District (TBID) and Destination Marketing Organization (DMO.)

A Tourism Business Improvement District (TBID) is a collaboration of lodging properties that pay an assessment on individual room night stays. The assessment—a nominal fee (Transient Occupancy Tax/TOT) passed onto each hotel guest —provides funding for destination marketing and development to bring more visitors to the destination.

Visit Walnut Creek is a catalyst for a strong economy. We attract visitors from other areas which bring new dollars to the community. The hotels provide a location for conferences, meetings, and events attendees, thus bringing new visitors to Walnut Creek who dine and shop locally. This spending generates revenue for the hotels, which results in increased Transient Occupancy Taxes (TOT) going to the City and increased sales taxes generated at restaurants and local businesses.

The boundary for the Tourism Business Improvement District (TBID) is the Walnut Creek limit and the two hotels located in unincorporated Walnut Creek.

  • Marriott Walnut Creek 2335 N. Main Street Walnut Creek – 925-934-2000

  • Embassy Suites by Hilton 1345 Treat Blvd. Walnut Creek – 925-934-2500

  • Renaissance Bay Club 2805 Jones Road Walnut Creek – 925-938-8700

  • Residence Inn by Marriott 2050 N. California Blvd Walnut Creek – 925-533-5215

  • Holiday Inn Express 2730 North Main Street Walnut Creek – 925-932-3332

  • Diablo Mountain Inn 2019 Mt. Diablo Blvd Walnut Creek – 925-937-5050

  • Motel 6 2380 North Main Street Walnut Creek – 925-935-4010

Fee Structure

The TBID assessment is 3% of the guest room rate for all Walnut Creek hotels regardless of the number of room nights.

MEET THE TEAM

Bob Linscheid
President and Chief Executive Officer

Bob Linscheid, President & CEO of the Walnut Creek Chamber of Commerce & Visitors Bureau joined the Chamber with extraordinary experience and expertise as a coalition builder, business and education advocate, and community leader.

Bob’s prior successes include founding Linscheid Enterprises, Inc. a public relations, advocacy, community engagement, and strategic planning business; special advisor to Cal Poly President Jeff Armstrong and the Cal Poly Vision 2022 plan; most recently the Interim CEO at the Silicon Valley Organization (SVO); the president and CEO of the San Francisco Chamber of Commerce, a more than 1000-member chamber (2013 – 2016); as well as President/CEO to numerous California chambers including the Walnut Creek Chamber of Commerce (1979–1981).

Bob has also contributed years of volunteer service and leadership, most notably with the Alzheimer’s Association®, Rotary International, and East Bay Leadership Council. He received his BA and Master of Public Administration from California State University, Chico, as well as an Honorary Doctor of Liberal Arts from San Francisco State University. Bob and his wife, Pam Montana, live in Danville, parents and grandparents to a growing, loving family.

Photo of Nicole Hankton

Nicole Hankton
Executive Vice President

Nicole comes to Visit Walnut Creek with a passion for hospitality and tourism. Nicole enjoys 15 years of experience in marketing, sales, and public relations. Previously, Nicole worked for hotels in Oakland by supporting the efforts of the sales teams to bring a stronger variety of conferences to the largest hotel in the city. She has accomplished a variety of sales tours, media visits, promotions, and targeted marketing campaigns specific to the hotel industry.

Photo of Chris Ayon

Chris Ayon
Marketing & Communications Manager

Chris is an East Bay native coming to Visit Walnut Creek with experience in finance marketing and graphic design. He earned his bachelor's degree and MBA locally from Saint Mary's College of California. He is an avid foodie who enjoys cooking, traveling, and staying active.